The Psychology Behind Mobile Purse FosteringMotivations and incentives such as discounts, cashback and loyalty points can be powerful motivators for mobile purse adoption. Nevertheless, the precise variables that drive mobile wallet adoption are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this study
Case Study Gaming Apps Retargeting Lapsed Players
The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as price cuts, cashback and loyalty points can be powerful incentives for mobile purse adoption. However, the specific variables that drive mobile budget adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this